Los Angeles, CA, US
Summary
Led comprehensive marketing initiatives for B2B software solutions, driving brand awareness, lead generation, and customer engagement across diverse digital channels.
Highlights
Developed and executed integrated digital marketing campaigns across SEO, SEM, social media, and email, resulting in a 35% increase in qualified leads and a 20% improvement in conversion rates within 18 months.
Managed a marketing budget of $500K annually, optimizing spend to achieve a 15% reduction in customer acquisition cost (CAC) while expanding market reach.
Directed content strategy and production for key product launches, generating a 25% uplift in website traffic and a 10% increase in media mentions.
Collaborated with sales and product teams to refine messaging and create compelling sales enablement materials, directly contributing to a 10% quarter-over-quarter revenue growth.